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Being the Eyes and Ears for Glendale College

by Alex Leon, Office of Communications, Marketing, and Foundation

In last month’s edition of the Chaparral, the importance of staff and faculty becoming the eyes and ears within the community to recognize fundraising opportunities at Glendale Community College was touched on in the first of a two part series.

  It gave an example of how a scholarship was started in the name of a former instructor, Joe Thomas, and how that kind of interest in someone or something about the college can be cultivated within the community and turned into a fundraising opportunity.

  In this second part, how to recognize possible fundraising opportunities and what to do with that information are explained in a Top-10 format.

 

The Top-10 ways to become a good fundraiser for  Glendale College

u         Show interest-Ask Questions

u         Listen, Listen, Listen

u         Talk about the high quality of Glendale Community College programs and services and the needs of the students

u         Give individuals the sense the college needs their support

u         Make suggestions of college needs specific to your department if appropriate

u         Make personal connectionsPeople give to people

u         Follow up right away with anything you promise

u         Write a thank-you letter as a way of staying in touch

u         Share your experiences as a donor to Glendale Community College

u         Refer potential donors to the Foundation for further information at x5199 or come yourself for help with follow-up letters.

I hope you'll make use of these tips. Post them in your office where you'll see them often, so that they're fresh in your mind when an opportunity arises. Your cultivating relationships and being open to opportunities can pay off for the college, your program, and your students. Here's just one example:

  After the April edition of the Chaparral was published, Myron Faverman, Instructor of Computer Science and Information Systems, called the Foundation and said he had a student in his class who was interested in establishing a scholarship for CS students.

  The student, Omer Azmon, is a part owner of his own business and is in the process of raising funds for a scholarship that would benefit continuing and or/transfer students.

  Thanks to Myron and many other faculty and staff members for being alert and following through when the opportunity to be an effective fundraiser for the college presents itself. &