|
Marketing Bug Moving into the Community
by Alex Leon, Office of Communications, Marketing and Foundation |
|
|
|
As
everyone knows, credit enrollment is the heart of our college budget.
Nonetheless, GCC also fulfills its mission by offering non-credit
adult courses, fee-based community service classes, Professional
Development Center programs, and an array of cultural events for our
community. In order to
promote a unified image of our college, the Marketing department has
created a new “Bug” which incorporates our logo and small boxes which
reference all of our services.
The GCC marketing bug is to be included on:
· All
mass mailing
· Internal/external
fliers
· Programs
for events
· Paid
ads if appropriate and there is space available
· District
stationery
· Marketing
bugs are not appropriate for on-line banner ads (the purpose is to click
on an ad and link to website.)
· Marketing
bugs are not appropriate for mini brochures because of space
limitations.
GRAPHIC WITH TAG LINE
A tag
line may be added to the GCC marketing bug if applicable. The tag line
might be a statement such as:
· Register
now
· Applications
currently being accepted
· First
Summer Session begins June 18
The tag
lines and the language are at the discretion of the originator of the
piece and may relate to the purpose of the piece.
Priority
statements are a global message about the college such as:
· Beginning
of semester or registration in progress
· Applications
now being accepted
Other information
· Language
for the noncredit option is, “free noncredit courses for adults’’
· Marketing
materials funded by categorical/grant programs must include name of
funding source when appropriate. |
