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International Business: Will GCC Upturn the Downturn? by russ Norman, Business Division 


Last June

 I spent five fun days at Michigan State University in Lansing, attending their Advanced International Business Institute. The presentations were informative, exciting, challenging (and somewhat sobering from the standpoint of where we are "not," so far as a curriculum in international business is concerned).

     Several dozen community colleges have well-established course and certificate programs in place, some of which entail faculty and student activities with overseas businesses and/or universities, along with study trips to numerous countries (hosts already include, for example, China, Brazil, and England). Most of the programs involve a variety of divisions on campus. To help us revive our program, we have been offered support for our initial efforts (a mentor and coach) from MSU until December this year.

     The Business Division Chair, Linda Serra, and I (along with Brett Miketta on occasion), have met with our administrators and have been offered full support in our efforts to restore an international business program at GCC.  With the number of international businesses in Glendale and surrounding areas, the proximity to Los Angeles Harbor and its large trade volume, and our increased relationship with local universities, the potential for improving our enrollment and enhancing GCC's already fine reputation cannot be overstated.

     Our initial need is a dedicated committee, working to assemble all the necessary ingredients for a successful program.  We hope for the program to be multi-divisional, with as many participants as there are divisions with concomitant interests.  the premise is that the more divisions that are represented on the committee, the more comprehensive will be the program offerings. The first meeting of the GCC International Business Task Force has met and formulated initial plans for the renewed program. Some of these plans include the offering of appropriate courses, along with the potential for our students attaining one of two different international business certificates.

     Thus, this appeal:  If you feel this prospect of renewing a program at GCC, multi-divisional in nature and focused on world trade and international business, has interest for you and your division, please call Seda Melikyan at ext. 5484. &