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  Mini Brochures Making a Statement

mini brochures  

by Alex Leon, Office of Communications, Marketing, and Foundation

     At a time when almost any type of information is available on a computer, a small but novel way of providing answers to questions about several departments and programs on campus is available in a mini-brochure format. 

     Compact enough to fit in a pocket or a purse but large enough to contain the most up-to-date information for students, staff and faculty, the mini-brochures have not only cropped up all over campus but at many local community businesses where they serve as an important advertising and information tool for the college.

     Mini-brochures have been created for departments and programs such as scholarships, Jump Start, personalized information on the college website via MY GCC as well as a user's guide to the library, fall and winter schedule information for 2002-2003 and information about the culinary arts and the PACE programs.

     The process for creating the mini-brochures starts when the Public
Information Office meets with departments and program directors and comes up with individualized content that best expresses each program's features.

     Bob Taylor, the director of the PACE program, said that the mini-brochures have been a very successful tool in getting out information about the program. "From the vibrant colors of the cover and inside panels that catch the eye to the outstanding job that Susan Cisco in the Public Information Office does in formatting our information, the mini-brochures have been just great for us,'' Taylor said. "On campus and out in the community, people recite the information back to me almost verbatim. That tells me that the brochures are serving their purpose, and I couldn't be more pleased with them.''

    At an estimated cost of $800 for 5,000, the mini-brochures are both an economical and effective way to get information out about what is available through different programs and departments on campus. Plastic holders that can hold one or multiple brochures make them easy to display and are available in the Public Information Office.

     Please call Elana Edelstein in the PIO office at x5163 for more information about the mini-brochures. &

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