MARKETING

GLENDALE COMMUNITY COLLEGE

MARKETING

This curriculum is designed for students who need the marketing basics and are planning beginning careers in marketing, advertising, retailing, and sales.
Students interested in pursuing a Bachelor's degree, should meet with an academic and/or transfer counselor to discuss transfer requirements.
To explore major-related career information, click on the Career Profile link.

PREREQUISITE COURSES	REQUIRED COURSES FOR CERTIFICATE		UNITS
ACCTG 105 for ACCTG 106	ACCTG 101 or ACCTG 105 & 106 or ACCTG 110	Financial Accounting Introductory Accounting I & II Basic Accounting	5 or 2.5 + 2.5 or 4
	BUSAD 101	Introduction to Business	3
CABOT 105 or eligibility for ENGL 101 CABOT 102 and one of the following: 1. eligibility for ENGL 120 or the equivalent. 2. eligibility for ESL 151 or the equivalent.	BUSAD 106 or CABOT 105	Written Business Communications Introduction to Office Correspondence	3 or 3
	BUSAD 162	Principles of Marketing	3
	BUSAD 164	Retail Selling	3
	BUSAD 166	Advertising	3
CABOT 200 and 208 or equivalent (may be taken concurrently)	CS/IS 100 or CS/IS 101 or CABOT 260	Computer Concepts Introduction to Computer & Information Systems Beginning Microsoft Office Applications	3 or 5 or 4
	RECOMMENDED ELECTIVE COURSES
	BUSAD 136	Money Management	3
	BUSAD 152 or SPCH 100 or SPCH 111	Management Communications-Oral Interpersonal Communication Public Speaking for Non-Native Speakers	3 or 3 or 3
CABOT 200 and 208 or equivalent (may be taken concurrently)	CABOT 280	Microsoft PowerPoint I	3
	TOTAL UNITS REQUIRED		25-28

Substitutions for some of the above courses may be made with department approval.
NOTE: ADDITIONAL COURSEWORK MIGHT BE REQUIRED IF PREREQUISITES ARE NOT MET. SEE A COUNSELOR TO PREPARE A STUDENT EDUCATIONAL PLAN.

August 2009	GCC CATALOG 2009-2010
Important Notice: In the event of a discrepancy between the information presented above and the online and/or print versions of the GCC Catalog, please contact a counselor or the office of Admissions and Records.