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Many GCC items are printed and distributed to potential or current students
or the community at large. Materials include postcards, fliers, and programs for
cultural and athletic events, invitations to programs and activities sponsored
by the college to name a few. These materials provide an opportunity to market
the Main Campus, Garfield Campus, and the Professional Development Center.
The marketing bug was designed to provide as an efficient method to promote
all aspects of the college.
Guidelines for the GCC marketing bug.
The GCC marketing bug is to be included on:
- All mass mailings
- Internal/external fliers
- Programs for events
- Paid ads if appropriate and there is space available
- District stationary
- Marketing bugs are not appropriate for on-line banner ads (the purpose is
to click on ad and go link to website.)
- Marketing bugs are not appropriate on mini brochures because of space
limitations
If applicable a tag line may be added to GCC Marketing Bug.
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Tag lines might be statement such as:
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The language of the tag lines are at the discretion of the originator of the piece
and may relate to the purpose of the piece.
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Priority statements are a global message about the college
such as: beginning of semester or registration in progress or applications now
being taken.
Do not copy and paste graphics from the
screen, they are low resolution pictures. To download marketing bug,
right-click on each link and save the file on your local drive.
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TIF format
For use in office documents created in MS Word and similar programs that will
be printed on office printers.
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EPS format
For use in marketing materials that require high-resolution reproduction at
any size.
Other information
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Language for the noncredit option is, “free noncredit courses
for adults.”
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Marketing materials funded by categorical/grant programs must
include name of funding source when appropriate.
Helpful links
External links
- 4by6 - Online printing
services
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