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ADVERTISING ART
Career Summary
Advertising artists create artwork for advertisements using graphic design skills. They work in the creative departments of advertising agencies, publishing companies, or other media outlets as a part of a team responsible for the conception, presentation, and production of the finished product. The job function of the Advertising Artist is to supply visual designs that will support the concept of the art director and reflect the wishes of the client. In the modern workplace, most Advertising Artists use computers to create their art designs and illustrations. As a result, companies are looking for a combination of innate talent and expert computer skills in latest graphic design software when screening job applicants. The majority of advertising agencies hire freelance artists. Large agencies may have illustrators on staff for the convenience of rush presentations. Competition for both salaried jobs and freelance work is vigorous but employment is expected to grow as fast as average through the year 2010.
Program Description
The Advertising Art certificate curriculum combines fundamental fine arts courses with those of a technical nature to provide a comprehensive course study in visual communication. The program is intended to prepare students to convey ideas and information using any visual medium. Advertising design students learn that by creating effective visual communication they make information accessible and comprehensible and give visual order, identification, and meaning to the many ideas existing within society. The coursework focuses on graphic design skills and is intended to introduce students to paste-up and layout methods and currently available desktop publishing technology. This program is designed for the student’s entry into the profession in a variety of areas: salaried artist for an agency, printing house or design studio artist, part-time or hourly artist for firms specializing in graphic art areas, or free-lance artist.
Students interested in pursuing a Bachelor’s degree should consult with an academic and/or transfer counselor to discuss transfer requirements.
Key Skills and Characteristics
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Knowledge
of the theory and techniques necessary in designing and creating visual arts. |
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Capacity
to think visually in three-dimensions. |
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Evidence
of special talent and skills required to express an idea and create a
particular visual affect. |
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Ability
to work under pressure and meet deadlines. |
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Willingness
to accommodate clients' needs. |
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Team
spirit. |
Related Career Titles
Art Directors * Painters and Illustrators * Cartoonists * Multi-media Artists and Animators * Commercial and Industrial Designers
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