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IMPORTANT
GCC responds to the Coronavirus Outbreak. GCC has moved to remote online instruction.

 

If you are experiencing symptoms, call your primary care physician or urgent care facility first. For the latest COVID-19 information from the Los Angeles County Department of Public Health or call 211 (24/7).

 

Marketing

Program Learning Outcomes: Upon completion of this program, students will be able to recognize and develop an appreciation for customer need, and to understand and apply the four P’s of marketing: Product, Price, Place (distribution), and Promotion, as well as develop a basic marketing plan and implement a strategy.

Students interested in pursuing a Bachelor's degree, should meet with an academic and/or transfer counselor to discuss transfer requirements.
 
PREREQUISITE COURSES REQUIRED COURSES FOR CERTIFICATE UNITS
  ACCTG 101
or
ACCTG 110
Financial Accounting

Basic Accounting
5
or
4
  BUSAD 101 Introduction to Business 3

CABOT 105 or eligibility for ENGL 101

CABOT 102

BUSAD 106
or
CABOT 105

Written Business Communications

Introduction to Office Correspondence

3
or
3
  BUSAD 162 Principles of Marketing 3
  BUSAD 164 Retail Store Management 3
  BUSAD 166 Advertising 3


CS/IS 100
or
CS/IS 101
or
CABOT 260

Computer Concepts

Introduction to Computer & Information Systems

Beginning Microsoft Office Applications

3
or
5
or
4
  Select one course from the following
  BUSAD 136 Money Management 3
  BUSAD 152
or
SPCH 100
or
SPCH 111

Management Communications-Oral

Interpersonal Communication

Introduction to Oral Communication

3
or
3
or
3
  CABOT 280 Microsoft PowerPoint I 3
   TOTAL UNITS REQUIRED 25-28
Substitutions for some of the above courses may be made with department approval.
NOTE: ADDITIONAL COURSEWORK MIGHT BE REQUIRED IF PREREQUISITES ARE NOT MET.  SEE A COUNSELOR TO PREPARE A STUDENT EDUCATIONAL PLAN. 
August 2016 GCC CATALOG 2016-2017
Important Notice: In the event of a discrepancy between the information presented above and the online and/or print versions of the GCC Catalog, please contact a counselor or the office of Admissions and Records. For previous years requirements please see the catalog from that year.