Marketing

Program Learning Outcomes: Upon completion of this program, students will be able to recognize and develop an appreciation for customer need, and to understand and apply the four P’s of marketing: Product, Price, Place (distribution), and Promotion, as well as develop a basic marketing plan and implement a strategy.

Students interested in pursuing a Bachelor's degree, should meet with an academic and/or transfer counselor to discuss transfer requirements.
 
PREREQUISITE COURSES REQUIRED COURSES FOR CERTIFICATE UNITS
  ACCTG 101
or
ACCTG 110
Financial Accounting

Basic Accounting
5
or
4
  BUSAD 101 Introduction to Business 3
CABOT 105 or eligibility for ENGL 101
CABOT 102
BUSAD 106
or
CABOT 105

Written Business Communications

Introduction to Office Correspondence

3
or
3
  BUSAD 162 Principles of Marketing 3
  BUSAD 164 Retail Store Management 3
  BUSAD 166 Advertising 3


CS/IS 100
or
CS/IS 101
or
CABOT 260

Computer Concepts

Introduction to Computer & Information Systems

Beginning Microsoft Office Applications

3
or
5
or
4
  Select one course from the following
  BUSAD 136 Money Management 3
  BUSAD 152
or
SPCH 100
or
SPCH 111

Management Communications-Oral

Interpersonal Communication

Introduction to Oral Communication

3
or
3
or
3
  CABOT 280 Microsoft PowerPoint I 3
   TOTAL UNITS REQUIRED 25-28
Substitutions for some of the above courses may be made with department approval.
NOTE: ADDITIONAL COURSEWORK MIGHT BE REQUIRED IF PREREQUISITES ARE NOT MET.  SEE A COUNSELOR TO PREPARE A STUDENT EDUCATIONAL PLAN. 
August 2016 GCC CATALOG 2016-2017
Important Notice: In the event of a discrepancy between the information presented above and the online and/or print versions of the GCC Catalog, please contact a counselor or the office of Admissions and Records. For previous years requirements please see the catalog from that year.