Business Administration Course Descriptions

Not all courses in all disciplines are offered every semester. See the Class Schedule or contact the Business Division office for offerings in the current semester.

DEPT	NUMBER	COURSE TITLE	UNITS	COURSE DESCRIPTION
BUSINESS ADMINISTRATION	50	BUSINESS INTERNSHIP	1.0 to 3.0 Units	BUSAD 50 is a discipline-specific course, which allows students to earn from 1-3 units for structured, supervised work on-campus or off-campus in the field of‚ Business/Entrepreneurship under the supervision of a faculty advisor. It is designed to provide students with hands-on, discipline-linked work experience that will extend their knowledge and understanding of career demands in‚ Business Administration/Entrepreneurship. Note: This course is Pass/No Pass only. Note: This course may be taken four times; a maximum of 12 units may be earned. Students must arrange an approved internship prior to enrolling in this class. Laboratory 3-9 hours. Recommended Preparation: ENGL C1000 or ESL 151, or equivalent. Course Typically Offered: Fall/Spring. Transfer Credit: CSU
BUSINESS ADMINISTRATION	101	INTRODUCTION TO BUSINESS	3.0 Units	BUSAD 101 introduces students to the field of business, including the functions, characteristics, organization, and challenges of business. The course serves as a foundation for later specialized study, and directs the thinking of students to possible careers. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Winter/Spring/Summer/Fall. Transfer Credit: CSU, UC, USC. (C-ID BUS 110)
BUSINESS ADMINISTRATION	106	WRITTEN BUSINESS COMMUNICATIONS	3.0 Units	BUSAD 106 prepares students for technical writing and creative and critical thinking skills used in business. Students create effective business letters, information summaries, proposals, and reports, including references, research sources, and appropriate styles and formats. Students also prepare original essays responding to a review of rhetorical works in business and economics, and we explore the impact of organizational procedures and technology on business communications. Lecture 2.5 hours/Laboratory 1.5 hours. Prerequisite: ENGL C1000 or ESL 151. Course Typically Offered: Winter/Spring/Summer/Fall. Transfer Credit: CSU. (C-ID BUS 115)
BUSINESS ADMINISTRATION	110	HUMAN RELATIONS IN BUSINESS	3.0 Units	BUSAD 110 aids present and future employees in understanding and applying human relations concepts to the business environment. Topics include attitude, morale, motivation, communication, business etiquette, productivity, ethics, customer service, diversity, conflict resolution, and leadership. Lecture 3 hours. Recommended Preparation: ENGL C1000E or ESL 141. Course Typically Offered: Fall/Spring. Transfer Credit: CSU
BUSINESS ADMINISTRATION	111	INTRODUCTION TO INSURANCE	1.0 Unit	BUSAD 111 gives students a basic background of the modern property/casualty insurance system. It is designed as a basic overview of insurance for those who have little or no knowledge of insurance but who wish to enter the field of insurance. Lecture 1 hour. Prerequisite: None. Course Typically Offered: Fall (Every Other Year). Transfer Credit: CSU
BUSINESS ADMINISTRATION	112	APPLIED WORKPLACE ETHICS	1.0 Unit	BUSAD 112 covers contemporary and controversial ethical issues facing the business world today. Students discuss real-world scenarios and situations to develop their own ethical decision-making framework for the responsibilities and obligations that relate to the insurance world. Lecture 1 hour. Prerequisite: None. Course Typically Offered: Spring (Every Other Year). Transfer Credit: CSU
BUSINESS ADMINISTRATION	113	PRINCIPLES OF PROPERTY AND LIABILITY INSURANCE	3.0 Units	BUSAD 113 presents basic information regarding property and liability insurance for use in employment in entry-level and higher positions in the insurance field. The course covers insurance fundamentals, including the types of insurers, institutions that provide insurance, how it is regulated, and measurement of financial performance. Students also prepare for the state board licensing process. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Fall/Spring. Transfer Credit: CSU
BUSINESS ADMINISTRATION	114	PERSONAL INSURANCE	3.0 Units	BUSAD 114 provides students with general information regarding personal insurance for employment as insurance professionals in entry-level and higher positions. This course is valuable for anyone who wishes to manage their personal insurance needs. The course includes information about automobile, homeowners, and residential insurance (e.g., earthquake, marine, etc.). Financial planning, life insurance, and health insurance are also covered. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Fall/Spring. Transfer Credit: CSU
BUSINESS ADMINISTRATION	115	COMMERCIAL INSURANCE	3.0 Units	BUSAD 115 is intended to help individuals learn basic information regarding commercial insurance for use in employment as insurance professionals in entry-level and higher positions. The course includes information on property insurance, business income insurance, commercial crime insurance, equipment breakdown insurance, inland and ocean marine insurance, commercial general liability insurance, commercial automobile insurance, and other types of commercial insurance coverage. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Fall/Spring. Transfer Credit: CSU
BUSINESS ADMINISTRATION	116	PRINCIPLES OF LIFE AND HEALTH INSURANCE	3.0 Units	BUSAD 116 educates individuals about life and health insurance for employment as insurance professionals in entry-level and higher positions. It covers insurance fundamentals, including the types of insurers, institutions that provide insurance, how it is regulated, and the measurement of financial performance. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Fall/Spring. Transfer Credit: CSU
BUSINESS ADMINISTRATION	120	BUSINESS LAW I	3.0 Units	BUSAD 120 is the study of law as it influences business conduct, including the evolution of legal theories and business law. Students will discuss Constitutional Law and obtain a practical understanding of court procedures, alternative dispute resolution [ADR] activity, and juror conduct. Students will be able to recognize, use, and define legal terminology. Students will learn the elements of contract law and how to form, enforce and terminate contracts. Students will learn and apply the principles of agency and third-party contract rights. Students will gain an understanding of the difference between torts, crimes, contracts and the respective standards of proof in each. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Winter/Spring/Summer/Fall. Transfer Credit: CSU, UC, USC. (C-ID BUS 125)
BUSINESS ADMINISTRATION	131	INTRODUCTION TO FINANCE	3.0 Units	BUSAD 131 introduces the student to the many financial decisions faced by a modern business, along with the analytical tools and concepts necessary for an evaluation of these decisions. The material is applicable to large corporations, small businesses and nonprofit organizations. Note: One year of accounting experience is recommended. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Fall/Spring. Transfer Credit: CSU, UC
BUSINESS ADMINISTRATION	134	INVESTMENTS	3.0 Units	BUSAD 134 is designed to develop the student's understanding of the various public investments available, their potential risks and rewards, and the situations in which they are best utilized. Topics include investment principles and objectives, the operation of securities markets, investment banking, and asset selection and allocation. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Spring (Every Other Year). Transfer Credit: CSU, UC
BUSINESS ADMINISTRATION	135	MONEY AND BANKING	3.0 Units	BUSAD 135 is a course designed to help students secure employment with investment banking houses, commercial banks, finance companies, stock and commodity exchanges, and securities dealers. It is a study of the American monetary system and American financial institutions. The course allows students to obtain a critical understanding of the Federal Reserve structure, monetary and fiscal policy, and the commercial banking process. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Spring (Every Other Year). Transfer Credit: CSU
BUSINESS ADMINISTRATION	136	MONEY MANAGEMENT	3.0 Units	BUSAD 136 covers the basic principles of efficient money management. Students explore the fundamentals of financial planning and the control of current financial actions to reach future financial goals, including such topics as providing for major investments, retirement and pension planning, the tax environment, and the effect of new laws and regulations. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Fall/Spring. Transfer Credit: CSU, UC
BUSINESS ADMINISTRATION	141	INTRODUCTION TO MANAGEMENT	3.0 Units	BUSAD 141 introduces the student to managerial functions within an organization, including planning and decision-making, organizing, staffing, directing, leading, and controlling functions. These functions apply to managers at all levels, from small business to top executive management. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Fall/Spring. Transfer Credit: CSU
BUSINESS ADMINISTRATION	144	HUMAN RESOURCES I	3.0 Units	BUSAD 144 introduces students to the functions and roles of human resources (HR) management and how to apply what they learn to current trends and issues in the organization. Topics include: recruitment and selection, compensation, employment law, employee/labor relations and risk management. This course will help prepare students for Professional Human Resources (PHR) and Senior Professional Human Resources (SPHR) certifications. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Spring (Every Other Year). Transfer Credit: CSU
BUSINESS ADMINISTRATION	145	HUMAN RESOURCES II	3.0 Units	BUSAD 145 teaches how human resources (HR) management impacts the organization. Emphasis is placed on integrating human resources and organizational strategies. This course helps to prepare students for Professional Human Resources (PHR) and Senior Professional Human Resources (SPHR) certifications. Lecture 3 hours. Prerequisite: BUSAD 144 or equivalent. Transfer Credit: CSU
BUSINESS ADMINISTRATION	152	MANAGEMENT COMMUNICATIONS-ORAL	3.0 Units	BUSAD 152 covers planning interpersonal communication, speaking techniques, conducting question-and-answer periods, job interviews, effective meetings, objectives of good informal and formal presentations, use and misuse of visuals in oral presentations, active listening and nonverbal communication. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Fall/Spring. Transfer Credit: CSU
BUSINESS ADMINISTRATION	158	RUN YOUR OWN BUSINESS	3.0 Units	BUSAD 158 covers the process of planning, organizing, and managing a small business. Topics include developing a business plan, forming and marketing a small business, legal aspects of business ownership, accounting, budgeting, financing, and risk management. The skills taught in this course help individuals start new ventures as well as aid existing business owners to plan their growth. Note: this course may not be taken for credit by student who have completed ENTRE 103. Lecture 3 hours. Recommended Preparation: BUSAD 101. Course Typically Offered: Fall/Spring. Transfer Credit: CSU
BUSINESS ADMINISTRATION	162	PRINCIPLES OF MARKETING	3.0 Units	BUSAD 162 introduces students to the business practices involved in the activities of moving goods and services from the producer to the consumer. The course reviews the marketing system and the psychology and sociology of consumer decisions. Additional areas of interest include retailing, wholesaling, new product decisions, pricing, distribution, advertising, and marketing research. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Fall/Spring. Transfer Credit: CSU
BUSINESS ADMINISTRATION	163	SOCIAL MEDIA MARKETING I	3.0 Units	BUSAD 163 orients students to the field of digital marketing by introducing the components, characteristics, metrics, goals, platforms, and history of social media in survey form. The course serves as a foundation for later specialized study, and directs the thinking of students to possible entrepreneurial ventures or careers in social media marketing. Lecture 3 hours. Prerequisite: None. Transfer Credit: CSU
BUSINESS ADMINISTRATION	165	SOCIAL MEDIA MARKETING II	3.0 Units	BUSAD 165 explores social media platforms such as Facebook, X (formerly known as Twitter), Instagram, Threads, LinkedIn, YouTube, TikTok, Yelp, and Pinterest. Students will learn how these channels can be optimized most effectively for professional objectives such as creating and analyzing a successful targeted advertising campaign. We will use various analytics programs, including Facebook Insights and Google Analytics to determine the level of social media campaign success. The course serves as a foundation for later specialized study and introduces students to possible entrepreneurial ventures or careers in social media marketing. Lecture 3 hours. Recommended Preparation: BUSAD 163 or equivalent. Transfer Credit: CSU
BUSINESS ADMINISTRATION	166	ADVERTISING	3.0 Units	BUSAD 166 introduces the purpose and principles of advertising, including the organization and functions of advertising agencies. We explore [consumer] buying motives and how to craft and write effective messages. We also review print, radio, television, social media and outdoor advertising methods and costs. While artistic ability is not the focus, students with illustrative skills have the opportunity to apply them in their copywriting assignments. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Fall/Spring. Transfer Credit: CSU
BUSINESS ADMINISTRATION	169	PROFESSIONAL SELLING FUNDAMENTALS	3.0 Units	BUSAD 169 covers the principles, techniques, and challenges of one-on-one selling of ideas, products, and services in today's domestic and international markets. Students' active participation provides practical experience through guided role-playing using techniques for success as a sales professional. Psychological and social aspects of buyer motivation are studied, as well as critical thinking, elements of presentation, and ethics as they relate to developing sales skills. Lecture 3 hours. Recommended Preparation: CABOT 265 and CABOT 280 or equivalent.
BUSINESS ADMINISTRATION	170	INTRODUCTION TO INTERNATIONAL BUSINESS	3.0 Units	BUSAD 170 introduces basic issues in international business. These include deciding on a business organization for foreign operations, establishing banking relationships, raising capital, currency exchange and marketing in a foreign environment with particular emphasis on Pacific Rim, Western European and South American markets. This course also covers import/export regulations and locating manufacturing opportunities abroad. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Fall/Spring. Transfer Credit: CSU
BUSINESS ADMINISTRATION	178	INTRODUCTION TO INTERNATIONAL FINANCE	3.0 Units	BUSAD 178 is a study of international business financing and development, including the roles of different types of lenders, domestic and foreign government assistance programs, various methods of payment, identifying and managing risk in the international financial arena, and tax considerations. Lecture/Demonstration 3 hours. Recommended Preparation: BUSAD 101 and 170 or equivalent. Transfer Credit: CSU
BUSINESS ADMINISTRATION	204	CUSTOMER SERVICE SKILLS	1.0 Unit	BUSAD 204 offers instruction and hands-on practice of customer service skills for selected workplace environments in a culturally diverse, e-commerce, globally competitive business climate. The course will teach students to effectively accommodate guests, clients, customers, patrons, patients, and other types of clientele in various types of businesses. Activities and examples will be used from business areas such as medical offices, public and government entities, restaurants, grocery establishments, and a variety of other retail businesses, and may be taught on campus or on site of such businesses (see ticket notes in schedule for the focus and location for any listed ticket number). Lecture 1 hour. Prerequisite: None. Course Typically Offered: Fall/Spring.