Marketing I

This certificate is designed for students who need the marketing basics and are planning beginning careers in marketing, advertising, retailing, and sales. Students will learn to recognize and develop an appreciation for customer need, understand and apply the four P’s of marketing: Product, Price, Place (distribution), and Promotion, and develop a basic marketing plan and implement a strategy.

The Certificate is granted to students who have completed the requisite units outlined in the major requirements with at least 6 semester units of the required courses at Glendale Community College. All courses must be completed with a grade of “C” or better, or a “P” grade.

Program Learning Outcomes: Upon completion of this program, students will be able to recognize and develop an appreciation for customer need; understand and apply the four P’s of marketing: Product, Price, Place (distribution), and Promotion; and develop a basic marketing plan and implement a strategy. 

 Certificate Program Map

REQUIRED COURSES FOR CERTIFICATE		UNITS
BUSAD 162	Principles of Marketing	3
BUSAD 163 or BUSAD 165	Social Media Marketing I or Social Media Marketing II	3 or 3
CHOOSE ONE OF THE FOLLOWING
BUSAD 166	Advertising	3
BUSAD 169	Professional Selling Fundamentals	3
TOTAL UNITS REQUIRED		9

*Financial Aid Ineligible

NOTE: ADDITIONAL COURSEWORK MIGHT BE REQUIRED DUE TO PREREQUISITES.  SEE A COUNSELOR FOR A PERSONALIZED STUDENT EDUCATIONAL PLAN. 

Spring 2026	GCC Catalog Addendum 2025-2026
Important Notice: In the event of a discrepancy between the information presented above and the online and/or print versions of the GCC Catalog, please contact a counselor or the office of Admissions and Records. For previous years requirements please see the catalog from that year.