Social Media Marketing II

This certificate offers foundational coursework in social media marketing basics for students seeking careers in social media marketing planning and buying. 

The Certificate is granted to students who have completed the requisite units outlined in the major requirements with at least 6 semester units of the required courses at Glendale Community College. All courses must be completed with a grade of “C” or better, or a “P” grade.

Program Learning Outcomes: Upon completion of this program, students will evaluate the effectiveness of social media advertising campaigns based on performance metrics; develop a comprehensive social media marketing plan for a specific target audience; and design engaging multimedia content for social media platforms. 

Certificate Program Map

REQUIRED COURSES FOR CERTIFICATE		UNITS
BUSAD 162	Principles of Marketing	3
BUSAD 163	Social Media Marketing I	3
BUSAD 165	Social Media Marketing II	3
BUSAD 166	Advertising	3
CHOOSE ONE OF THE FOLLOWING
BUSAD 101	Introduction to Business	3
CS/IS 255	Introduction to eCommerce/eBusiness	3
CS/IS 260	Introduction to Web Site Development	3
TOTAL UNITS REQUIRED		15

*This certificate is not financial aid eligible

NOTE: ADDITIONAL COURSEWORK MIGHT BE REQUIRED DUE TO PREREQUISITES ARE NOT MET.  SEE A COUNSELOR FOR A PERSONALIZED STUDENT EDUCATIONAL PLAN. 

Spring 2026	GCC Catalog Addendum 2025-2026
Important Notice: In the event of a discrepancy between the information presented above and the online and/or print versions of the GCC Catalog, please contact a counselor or the office of Admissions and Records. For previous years requirements please see the catalog from that year.