This degree is designed for students who need the marketing basics and are planning
beginning careers in marketing, advertising, retailing, and sales. Students will learn
to recognize and develop an appreciation for customer need, understand and apply the
four P’s of marketing: Product, Price, Place (distribution), and Promotion, and develop
a basic marketing plan and implement a strategy.
The Associate of Science degree is granted to students who have completed at least
12 semester units of the required 60-degree applicable semester units at Glendale
Community College. The required 60 semester units must include all of the following:
(1) Completion of the courses required in the major or area of emphasis with a grade
of “C” or better, or a “P” grade. (2) Completion of one of the following general education
patterns: GCC General Education Requirements or the California General Education Transfer
Curriculum (Cal-GETC) requirements. (3) A minimum GPA of 2.0 in the required 60 semester
units.
Program Learning Outcomes: Upon completion of this program, students will be able to recognize and develop an
appreciation for customer need; understand and apply the four P’s of marketing: Product,
Price, Place (distribution), and Promotion; and develop a basic marketing plan and
implement a strategy.
Associate of Science Program Map
| REQUIRED COURSES FOR MAJOR |
UNITS |
| ACCTG 101 |
Financial Accounting |
5 |
| BUSAD 101 |
Introduction to Business |
3 |
| BUSAD 162 |
Principles of Marketing |
3 |
| BUSAD 166 |
Advertising |
|
BUSAD 163
or
BUSAD 165 |
Social Media Marketing I
or
Social Media Marketing II
|
3
or
3 |
BUSAD 106
or
CABOT 105 |
Written Business Communications
or
Introduction to Office Correspondence
|
3
or
3 |
CS/IS 100
or
CS/IS 101
or
CABOT 260 |
Computer Concepts
or
Introduction to Computer & Information Systems
or
Beginning Microsoft Office Applications
|
3
or
5
or
4 |
| CHOOSE ONE OF THE FOLLOWING |
| BUSAD 131 |
Introduction to Finance |
3 |
| BUSAD 120 |
Business Law I |
3 |
| BUSAD 152 |
Management Communications-Oral
|
3 |
| BUSAD 169 |
Professional Selling Fundamentals |
3 |
| CABOT 280 |
Microsoft PowerPoint I |
3 |
| TOTAL UNITS REQUIRED |
26-28 |
Units for the major may be double counted for Cal-GETC or GCC General Education. Elective
units may be used to reach the 60-unit degree requirement.
NOTE: ADDITIONAL COURSEWORK MIGHT BE REQUIRED DUE TO PREREQUISITES. SEE A COUNSELOR
FOR A PERSONALIZED STUDENT EDUCATIONAL PLAN.
| Fall 2025 |
GCC Catalog 2025-2026 |
| Important Notice: In the event of a discrepancy between the information presented
above and the online and/or print versions of the GCC Catalog, please contact a counselor
or the office of Admissions and Records. For previous years requirements please see
the catalog from that year. |
