Brand Guidelines Font & Colors

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The GCC brand color palette reflects similar hues from the original colors of cardinal and gold. The new color palette uses cardinal and gold for the primary palette and adds white and three additional grays as neutral colors for the secondary palette. By simplifying the color palette, brand consistency and loyalty is created across the applications.

The cardinal honors the original GCC brand. The color is deepened to reflect a more vibrant contrast and legibility when paired with the gold. The deeper cardinal has a stronger presence and a collegiate sensibility. The gold is a true golden hue and has a dynamic contrast when paired with the cardinal. The secondary palette complements the primary colors to balance and enhance the overall color palette.

Palladium Bold mirrors GCC’s contemporary values through a bold serif. The font’s thickness in weight creates easy legibility and also reflects the ideas of stability and bold presence.

When and where possible, always use the cardinal and gold.

The image presents a brand color palette divided into Primary Colors and Secondary/Accent Colors. Each color is shown as a solid circular swatch with labels and color specifications underneath.

Primary Colors

Cardinal (Dark Red)

PMS: 201C
CMYK: C28 M100 Y99 K35
Web (Hex): #A32035
Appearance: A deep, rich red tone.

Gold (Yellow-Gold)

PMS: 123C
CMYK: C0 M25 Y100 K0
Web (Hex): #FFC629
Appearance: A bright golden yellow.

Secondary / Accent Colors

Gray (Dark Charcoal Gray)

PMS: Black 7C
CMYK: C0 M0 Y0 K90
Web (Hex): #3D3935
Appearance: Very dark gray, close to charcoal.

60% Gray (Medium Gray)

PMS: Cool Gray 8C
CMYK: C0 M0 Y0 K60
Web (Hex): #666666
Appearance: Neutral medium gray.

15% Gray (Light Gray)

PMS: Cool Gray 1C
CMYK: C0 M0 Y0 K15
Web (Hex): #D9D9D9
Appearance: Pale, light gray.

White

CMYK: C0 M0 Y0 K0
Web (Hex): #FFFFFF
Appearance: Pure white.

Colors & Variations

Cardinal and gold should always be used as your main colors (headers, color blocks) and the shades of grey as accents. There may be times you want to incorporate tints of the the cardinal or gold to create visual interest and movement. Below are variations in tint:

The official GCC fonts, Kepler and Proxima Nova, were chosen for their clarity, longevity, and variety in font weights.

Kepler

Recommended use: Official documents, copy

PROXIMA NOVA

Recommended use: Header text (titles), copy, general use

FONT OPTIONS: SERIF

What is a serifed font exactly? In typography, the additional line (or flourish) at the end of the larger letter is called a serif.

We recommend using serifs for body copy and/or official documents. If Kepler isn’t available, please use the following free Google Fonts available for download:

Lora download Libre Bakerville download

FONT OPTIONS: SANS SERIF

Unlike their cousins serif fonts, sans serif fonts do not have the added line on each characters – sans being the French word for without.

Recommended uses for this class of fonts are: header/title text, copy, and general use. If Proxima Nova isn’t available, please use the following Google Fonts available for download: