Continuing Education Noncredit
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Glendale Community College Verdugo CampusGarfield Campus Continuing EducationMontrose CampusProfessional Development Center

GCC Brand Identity Guide

GCC Brand Guidelines

WHAT IS BRANDING & WHY DO WE DO IT?

What is branding?

Branding is relationship building through design and message. As with any relationship, Glendale Community College is building trust with its audiences, both internally and externally, through visual consistency.

Why do we do it?

A brand is a unique design, symbol, words, or a combination of these, employed in creating an image that identifies an organization. Over time the goal is to associate the image with a level of credibility and quality. It is imperative we adhere to these brand standards throughout our campuses, departments, and programs.

By using this guide, you will help visually identify Glendale Community College in a consistent manner that is easily recognizable. These efforts support and complement the traditions of the college, as well as the quality of our teaching and services.

We ask that you participate in upholding GCC’s brand identity into every aspect of the college’s marketing and communications materials - digital and print. Your continued support helps strengthen GCC, our brand, and our presence in the community.

Logo
Font & Colors
Photos & Images
Web & Social Media
Official GCC Seal
GCC & Canva
GCC ToolkitGarfield ToolkitBest PracticesStationery & Business CardsTemplatesZoom/Virtual BackgroundsOfficial GCC Seal

Writing Style Guide

Campus Locations

When naming a location for an event, class or office it is important to use the official name. The campus has many buildings and other areas with proper names. For example, be sure to use Plaza Vaquero rather than Vaquero Plaza or Quad when referencing that location. GCC signage and maps use the official names and consistency prevents confusion for campus visitors.


In 1926, higher education was reserved for a relative few, but farsighted citizens in Glendale recognized the need to open doors to academic and vocational instruction to a broader base of the community. As a result, Glendale citizens voted to form a community college, or junior college as it was then called, as part of the Glendale Unified School District.

The first semester, 139 students responded to the public notice that college classes were to be offered in the buildings of Glendale Union High School at Broadway and Verdugo. The college was an immediate success and by 1929 the student population increased to 435, with 27 faculty members.

Through the years Glendale Junior College continued to grow. It moved to the present site in 1937 with the support of a bond election and funds matched equally by a WPA grant. Total cost for purchase and construction of the new 59 acre site was $390,000.

In 1971, as the college became more responsive to the needs of the greater Glendale community, the Board of Education officially changed the name to Glendale Community College District.

Fast forward to 2018 - Glendale Community College is a dynamic institution with more than 25,000 students. They are enrolled in college-credit at the Verdugo Campus, continuing education at the Garfield Campus, community services classes held throughout the community, and the Professional Development Center (PDC) located in Montrose. The college serves an ethnically diverse student body with no single group forming a majority.

The faculty has used its energy to develop a wide ranging curriculum intended to prepare students for the 21st century. Student services faculty provide invaluable academic, career, and financial counseling to students. Today the goal of those farsighted citizens of Glendale has been achieved. Higher education is available to all who come to Glendale Community College.

GCC Brand Guidelines Demographics Credit

Infographic text:

GENDER

TOTAL: 12,283
Source: GCC College Profile Fall 2020

FEMALE 56.1%
MALE 41.8%
UNKNOWN 2.2%

 

 

AGE

TOTAL: 13,930
Source: GCC College Profile Fall 2019

20 & UNDER 39.2%
21 TO 25 23.7%
26 TO 30 11.2%
31 TO 40 12.3%
41 TO 50 6.2%
OVER 50 7.4%

 

 

ETHNICITY

AMERICAN INDIAN/ALASKA NATIVE 1.4%
ASIAN/PACIFIC ISLANDER 8.2%
BLACK/AFRICAN-AMERICAN 3.3%
CAUCASIAN/ANGLO 14.5%
CAUCASIAN/ARMENIAN 35.9%
FILIPINO 4.2%
LATINO/HISPANIC 27.7%
OTHER 0.1%
UNKNOWN 4.7%

GCC Brand Guidelines demographics noncredit

Infographic text:

GENDER

TOTAL: 2,456
Source: GCC College Profile Fall 2020

FEMALE 65.4%
MALE 23.6%
UNKNOWN 11%

 

 

 

AGE

TOTAL: 4,148
Source: GCC College Profile Fall 2019

20 & UNDER 6.3%
21 TO 25 6.4%
26 TO 30 9.0%
31 TO 40 27.7%
41 TO 50 19.3%
OVER 50 31.3%
UNKNOWN 0.1%

ETHNICITY

TOTAL: 4,148
Source: GCC College Profile Fall 2019

AMERICAN INDIAN/ALASKA NATIVE 0.4%
ASIAN/PACIFIC ISLANDER 7.0%
BLACK/AFRICAN-AMERICAN 0.9%
CAUCASIAN/ANGLO 21.2%
CAUCASIAN/ARMENIAN 37.4%
FILIPINO 1.7%
LATINO/HISPANIC 14.1%
OTHER 0.1%
UNKNOWN 17.2%

Educational goals credit

Infographic text:

EDUCATIONAL GOALS

TOTAL: 13,930
Source: GCC College Profile Fall 2019

TRANSFER 57.4%
Obtain an associate degree and transfer to a 4-year institution 40.6%
Transfer to a 4-year institution without an associate degree 16.8%

ASSOCIATE DEGREE 5.2%
Obtain a 2-year associate degree without transfer 5.1%
Obtain a 2-year vocational degree without transfer 0.1%

CERTIFICATE 2.3%

CAREER GOALS 7.4%
Advance in current job/career (updated job skills) 1.2%
Discover/Formulate career interests plans, goals1.9%
Maintain certificate or license1.1%
Prepare for a new career (acquire job skills)3.2%

FOUR-YEAR STUDENT 3.5%

EDUCATIONAL DEVELOPMENT 4.5%

HIGH SCHOOL/GED 1.8%

IMPROVE BASIC SKILLS 2.4%

NONCREDIT TO CREDIT 2.3%

UNDECIDED 14.5%

UNKNOWN 0.3%

What we do:

GCC’s Office of Communications & Governance Relations is responsible for the campus-wide branding of the college, including marketing, social media, advertising, and media relations efforts. The office is also responsible for the design and creation of collateral material for the district and the Foundation.

Communications & Governance Relations also strives to increase participation in college activities, cultivate relationships and financial support, and promote understanding and legislative support for Glendale Community College.